Duke Executive Education

With rapidly growing digital revenues, customer migration to digital platforms, and seemingly endless data streams to consider, every company is now a technology company—meaning every leader must be a technologist. Yet old strategies don’t work anymore, and most leaders feel unprepared to lead their companies’ digital revolutions.

Meaningful, lasting impact must come from within as leaders become perceivers, sensemakers, and choreographers of change for their companies. This white paper shares insights and strategies from executives, industry analysts, researchers, creative leadership experts, and scholars about how to thrive in the digital sphere, avoiding pitfalls and realizing potential.

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